01 - FRACTIONAL MARKETING :
Your Fractional Marketing Solution, Without the Costs & Inefficiencies of Full Time
A Senior Marketeer. Part-Time. Without The Full-Time Salary.
I offer three flexible Fractional Marketing Solutions, giving your business access to my senior marketing expertise on a part-time basis. Choose from my Fractional CMO, Fractional Marketing Director or Fractional Marketing Manager solutions to match your business, objectives and budget.
- Fractional CMO
- Fractional Manager Director
- Interim Marketing Director
- Fractional Marketing Manager
Commercial & Marketing Expertise
Agency Performance Management
Short & long-term Interim Support
Maternity & Paternity Cover
Short & Long-term Illness Cover
Choose Your Fractional (Part-Time) Marketing Solution
Every business needs a different level of marketing leadership. Whether you’re looking for board-level strategic direction, an experienced Marketing Director or hands-on day-to-day marketing management, I’ll adapt my role to provide exactly the level of expertise your business needs.
Fractional Chief
Marketing Officer (CMO)
Ideal if you're looking for senior commercial leadership to shape business growth, challenge strategic decisions and align marketing with wider commercial objectives. I'll work alongside your leadership team, helping you make better investment decisions, drive sustainable growth and maximise commercial performance.
Fractional
Marketing Director
Ideal if you need experienced marketing leadership to develop strategy, manage performance and take ownership of your marketing function. I'll provide direction, accountability and hands-on leadership, ensuring your marketing delivers measurable commercial results.
Interim Marketing Director
Ideal if you're looking for senior commercial leadership to shape business growth, challenge strategic decisions and align marketing with wider commercial objectives. I'll work alongside your leadership team, helping you make better investment decisions, drive sustainable growth and maximise commercial performance.
Fractional
Marketing Manager
Ideal if you need an experienced marketing professional to manage day-to-day marketing activity, campaigns, agencies and suppliers. I'll provide practical hands-on support, improve execution and keep your marketing moving forward without the cost of a full-time appointment.
Benefits of Fractional Marketing Solutions?
Access senior marketing expertise exactly when you need it, without the cost, commitment or complexity of a full-time appointment.
Flexible Deployment
Scale support up or down as your business evolves.
Works With Your Team
Integrates with your staff, agencies and suppliers.
Commercial Focus
Prioritise growth, profit and measurable business results.
Focused Expertise
Apply senior experience where it delivers the greatest impact.
Senior Experience
Access 20+ years of commercial and marketing expertise.
How do Fractional costs compare to Full Time?
Employing a senior marketing professional involves far more than salary alone. Recruitment, employer costs, pensions, holidays, training and long-term commitments all add to the true cost. Fractional Marketing gives you access to the same level of senior expertise, only for the time your business actually needs, providing greater flexibility and significantly lower overheads.
| Option | Typical Annual Cost | Recruitment Required | Long-Term Commitment | Flexibility |
|---|---|---|---|---|
| Chief Marketing Officer | £120k – £180k | ✔ | ✔ | Low |
| Marketing Director | £80k – £125k+ | ✔ | ✔ | Low |
| Head of Marketing | £60k – £90k | ✔ | ✔ | Low |
| Marketing Manager | £45k – £65k+ | ✔ | ✔ | Low |
| Fractional Marketing Solutions | c. 25% - 50% Cost | ✘ | ✘ | High |
While every business has different requirements, Fractional Marketing typically provides access to senior marketing leadership at a fraction of the cost of a full-time appointment. As your business grows, support can be increased, reduced or adapted without recruitment costs, lengthy notice periods or long-term employment commitments.
FRACTIONAL SUPPORT TAILORED TO YOUR REQUIREMENTS
Fractional Marketing is not a fixed package or standard job role. The level of responsibility, seniority and involvement required will differ depending on whether you need a Fractional CMO, Marketing Director or hands-on Marketing Manager.
Following an initial discussion, I’ll recommend the most appropriate level of support based on your objectives, existing resources and the areas where my experience can create the greatest commercial impact.
Support can be increased, reduced or adapted as your requirements change.
FRACTIONAL MARKETING INVESTMENT
Pricing is tailored according to:
- The level of seniority required
- The scope of responsibility
- The complexity of your marketing
- The level of ongoing involvement
- Whether I am leading, managing or delivering
Starting From :
£550 pcm
[Equivalent to 1 Day per Month Activity]
- No recruitment costs
- No full-time salary commitment.
- Senior expertise aligned to your business needs.
Book a free 15-minute introductory call to discuss your current marketing setup, commercial objectives and the level of support you require. I’ll help you determine whether your business needs a Fractional CMO, Marketing Director, Marketing Manager or a more focused consultancy arrangemen
(HubSpot Calendar)
How Can Part-Time Deliver Full-Time Results?
Experience changes where you spend your time. Junior marketers often spread their efforts across dozens of activities, hoping to improve results. My role is different. I quickly identify the small number of commercial and marketing priorities that will deliver the greatest impact on leads, sales and business growth using my 20+ year experience, then focus my time where it creates the highest return.
Rather than paying for someone to stay busy five days a week, you benefit from senior expertise applied where it matters most. By concentrating on the critical 20% first, businesses often achieve meaningful improvements far faster, without the cost and commitment of a full-time appointment. Once those foundations are in place, I continue working alongside you to refine, optimise and deliver the remaining improvements that drive long-term sustainable growth.
Commercial Priorities :
Business Objectives
Commercial Strategy
Market Positioning
Sales Process
Customer Value Proposition
Commercial Performance
Marketing Priorities :
Lead Generation
Conversion Optimisation
Website Improvements
Google Ads & SEO
CRM & Automation
Reporting & Measurement
FOCUS ON THE 20%
THAT CREATES 80%
OF THE RESULTS
20% FOCUS
Prioritise what matters
80% IMPACT
Focus on highest-value activity
FASTER RESULTS
Avoid wasted effort
LEANER DECISIONS
Improve accountability
How Businesses Use Fractional Marketing Support
Commercial Focus
Helping businesses prioritise the commercial and marketing activities that deliver the greatest impact on growth, profitability and long-term performance.
Agency Performance Management
Providing experienced oversight of agencies, freelancers and suppliers to improve accountability, alignment and commercial results.
Marketing Performance Reviews
Independent reviews of your marketing activity, campaigns and performance to identify opportunities, remove inefficiencies and improve ROI.
Recruitment & Interim Support
Providing immediate senior marketing expertise while recruiting, restructuring or assessing your long-term marketing requirements.
Strategic Projects
Supporting website launches, new products, market expansion, digital transformation and other commercially important marketing projects.
Commercial Leadership
Bringing experienced strategic and commercial thinking to guide marketing decisions, prioritise investment and improve business performance.
Deliver KPI at Pace
Accelerating delivery by focusing on the highest-value activities first, achieving meaningful commercial improvements without unnecessary complexity.
Commercial Leadership
Combining commercial thinking with proven marketing channels to generate higher quality enquiries, stronger pipelines and measurable business growth.
Maternity Cover
Maintaining marketing momentum while key team members are on maternity leave, ensuring campaigns and commercial performance continue uninterrupted.
Illness Cover
Providing experienced interim marketing support to minimise disruption and maintain continuity during unexpected staff absence.
ABOUT - RICHARD MILESTONE
BEng (Hons) • MSc • MCIM
Over the past 20+ years I’ve worked with organisations ranging from FTSE 100 companies and international businesses to regional brands, independent SMEs, construction companies, manufacturers, e-commerce businesses and high-growth SaaS firms. As the former owner of one of the UK’s leading Google Premier Partner agencies, I spent more than 12 years leading teams, delivering complex marketing programmes and helping hundreds of businesses achieve sustainable commercial growth.
I’ve led marketing, web development, design and digital teams, managed specialist agencies and suppliers, worked alongside software providers, developers and integration partners, and reported directly to various client boards, business owners and senior leadership teams. That breadth of experience allows me to bridge the gap between commercial objectives and practical delivery.
Whether your business needs the strategic leadership of a Fractional CMO, the commercial direction of a Marketing Director or the hands-on execution of an experienced Marketing Manager, I adapt my role to suit your business. My objective is always the same: to help you make better commercial decisions, generate more qualified leads and build a stronger, more profitable business
LET'S DISCUSS YOUR BUSINESS
My role is simple:
Help you focus on the few things that will create the biggest impact on growth.
Whether you need:
- Fractional Marketing Director
- Interim Marketing Manager
- Maternity Cover
- Commercial & Marketing Leadership
- Agency Oversight
- Strategic Marketing Support