02 - MARKETING CONSULTANT :
Let's Bring Order To Chaos & Unlock The Growth Opportunity.
I’m Richard Milestone, a Marketing Consultant with over 20 years’ experience working with businesses to improve marketing performance, lead generation and commercial growth.
My independent Marketing Consultancy and Marketing Consulting services provide businesses with experienced strategic and practical marketing support without the cost or commitment of employing a full-time senior marketer.
I work directly with business owners and leadership teams to understand what’s holding marketing performance back, identify the opportunities and provide the strategy, direction and practical support needed to move the business forward.
Get everything working together and unlock the growth opportunity.
Option 1 – Monthly Consultancy Support
Option 2 – Fixed Term Consultancy Support
Marketing Consultancy I Provide :
- Marketing Consultant
- Business Growth Consultant
- Lead Generation Consultant
- PPC Consultant
- SEO Consultant
- Digital Marketing Consultant
- Marketing Agency Consultant
- E-commerce Consultant
- Brand Strategy Consultant
Seamlessly part of your Senior Team
Monthly Retained Consultancy
______
I get straight into the business, quickly establishing your priorities, identifying what needs attention and where the biggest opportunities lie.
From there, I work alongside your senior team, internal marketing resource, agencies and freelancers to bring direction, pace and accountability to your marketing, while driving the changes needed to improve performance.
- We’ll Set The Direction
- We’ll Find What’s Not Working
- We’ll Fix The Priorities
- We’ll Get Agencies Performing
- We’ll Get Teams Aligned
- We’ll Cut Wasted Spend
- We’ll Drive Better Performance
- Ideal if you need senior marketing expertise to take control, create momentum and keep driving performance.
1, 3, 6 or 12 Month Consultancy
______
I come straight into the business with a clear objective and timeframe, quickly establishing the challenge, priorities and what needs to change.
From there, I work alongside your senior team, internal marketing resource, agencies and freelancers to bring direction, pace and accountability, while implementing the changes needed to improve performance.
- We’ll Get To The Problem Fast
- We’ll Find The Opportunity
- We’ll Fix What’s Not Working
- We’ll Challenge The Strategy
- We’ll Tackle Underperformance
- We’ll Make The Changes
- We’ll Get Things Moving
- Ideal if something needs fixing, changing or accelerating and you want experienced help to get it done.
My Consultancy Works Best When We Work Together
In some scenarios, yes, I can come in and wave a magic wand, spotting immediate opportunities. And that is not uncommon.
However, you’ll note I use the word “we’ll”. That’s deliberate.
I need to understand your corporate objectives, your business, what works, what doesn’t work and where the opportunities lie. From there, we can establish what needs to change, where the priorities are and what will make the biggest difference.
You and your team are as critical to this process as I am. This isn’t consultancy delivered in isolation. We work together to bring order to the chaos, make better decisions and unlock the growth opportunity.
Monthly Retained Consultancy:
Starting From just
£650
pcm
Flexible ongoing consultancy.
Fixed-Term Consultancy:
Starting From just
£950
pcm
1, 3, 6 or 12 month consultancy.
Why Bring Me Into Your Business?
Usually, there’s a compelling and justified rationale. Growth has stalled. Marketing isn’t delivering. Board targets are under threat.
The current approach isn’t producing the results expected, or the pressure to improve performance is becoming very real.
That’s when an experienced Marketing Consultant becomes useful.
I can come into the business, work out what’s really going on, bring an independent and experienced perspective, and work with you to establish what needs to change and get things moving.
Fresh Perspective
Independent thinking when the current approach needs challenging.
Commercial Direction
Bring marketing back to growth, profit and the objectives that matter.
Senior Experience
20+ years of experience brought directly into your business.
Get Things Moving
Turn priorities into action and bring pace back into the business.
Stronger Decisions
Experienced input when the decisions really matter. No Non-sense & Direct.
Where My Marketing Consultancy Helps ?
How can I provide specialist consultancy across all of these areas? Simple. I’ve been there, I’ve lived and breathed Marketing for years, and more importantly, I’ve actually delivered performance time and time again.
Having run a leading UK digital marketing agency and an ex-Google Premier Partner agency for over 12 years, I’ve worked with businesses ranging from FTSE 100 companies through to SMEs and small local businesses, delivering strategy, consultancy and hands-on marketing across multiple sectors, industry verticals and marketing channels.
More importantly, I’ve delivered tangible, meaningful results for businesses across those disciplines. That breadth of real-world experience means I can provide both top-level strategic marketing support and specialist channel-level consultancy, understanding not only each discipline, but how they work together to deliver commercial results.
Marketing Consultant
Commercial and marketing direction, strategic input and practical support across your marketing function.
Business Growth Consultant
Commercial planning, positioning, growth strategy and clear marketing direction built around your objectives.
Lead Generation Consultancy
Stronger lead generation strategies, better enquiry quality and more opportunities for sustainable growth.
PPC Consultancy
Independent PPC reviews, strategy, agency oversight, wasted spend and improving commercial returns.
SEO Consultancy
SEO strategy, performance reviews, agency oversight, technical direction and organic growth opportunities.
Digital Marketing Consultancy
Digital strategy across PPC, SEO, AI Search, websites, CRO, CRM and overall digital performance.
Marketing Agency Consultancy
Independent agency reviews, supplier selection, performance oversight and getting more from your agencies.
E-commerce Consultancy
Online sales, conversion optimisation, customer journeys, trading performance and profitability.
Brand Strategy Consultancy
Positioning, proposition, messaging and brand direction aligned with your commercial objectives.
Choose the level of consultancy that fits the challenge.
Monthly retained consultancy is designed for ongoing senior input and direction.
Fixed-term consultancy is more intensive, with a defined objective, timeframe and outcome.
MONTHLY RETAINED CONSULTANCY
Starting From:
£650/pcm
Monthly Consultancy
Ongoing | Flexible
Regular access to senior marketing consultancy, with the level of involvement tailored around the business.
- We'll Set The Direction
- We'll Challenge Performance & Status Quo
- We'll Keep & Get Priorities Moving
- We'll Find New Opportunities
Ideal for businesses that want ongoing senior marketing input and commercial direction.
FIXED-TERM CONSULTANCY
Starting From:
£950/pcm
Fixed Term Consultancy
1, 3, 6 or 12 Months
A more intensive consultancy engagement with a defined objective, timeframe and outcome.
- We'll Get To The Problem Fast
- We'll Establish What Needs To Change
- We'll Drive The Priorities
- Executive-level support
Ideal when there is a specific challenge, change or growth opportunity that needs experienced intervention.
SENIOR CONSULTANCY, WHATEVER THE STARTING POINT.
Every business is different.
Marketing consultancy can be highly adapted to suit the needs of the business. From smaller SMEs requiring senior marketing leadership to establish the strategy, set the direction and maximise performance from their active marketing channels.
Through to more established SMEs and organisations with in-house marketing teams and multiple agencies, where there may be a specific corporate goal to achieve, such as market penetration, a product launch or a major growth objective.
It can equally provide holistic marketing leadership, strategy and performance oversight, or focus on an individual project or specific area where the objective is simply to improve performance and get more from what you already have.
That captures the four levels without making them artificial packages:
Senior leadership for smaller SMEs → specific corporate objectives → holistic marketing leadership → individual performance/projects.
Deliver A Specific Objective
For businesses with a defined corporate objective, such as market penetration, a product launch, growth target or major marketing initiative.
Independent Reviews & Audits
For businesses seeking an objective assessment of current marketing activity, campaigns, suppliers, websites or lead generation performance.
Strategic Planning & Growth Support
For businesses looking to create a clearer roodmap, prioritise opportunities and develop practical marketing and commercial strategies.
Working Alongside Existing Teams
Supporting internal marketing teams, agencies, web developers and leadership teams to improve coordination, accountability and performance.
Ongoing Consultancy Engagements
Providing regular strategic support, oversight and guidance through fixed-term or retained consultancy arrangements.
ABOUT - RICHARD MILESTONE
BEng (Hons) • MSc • MCIM
Over the past 20+ years, I’ve worked with more than 300 businesses, from FTSE 100 companies and international organisations through to ambitious SMEs and small businesses.
I’m also the ex-owner of a leading UK Google Premier Partner agency, which I ran for over 12 years. That means my experience isn’t purely consultancy. I’ve built a highly success marketing business, managed teams, worked with agencies and suppliers, controlled marketing budgets and been directly accountable for delivering results.
Today, I bring that experience directly into the businesses I work with. I can operate at board and strategic level, challenge the direction, identify opportunities and establish what needs to happen, but I also understand the reality of actually delivering it across marketing teams, agencies, PPC, SEO, lead generation and the wider marketing mix.
You’re not bringing in another agency or a junior consultant. You’re working directly with me. My job is to understand what you’re trying to achieve, bring experience and an independent perspective to the table, and help turn those objectives into stronger commercial performance.
Related Marketing Strategy Services
As an independent Marketing Consultant, I provide strategic advice across a wide range of commercial and marketing disciplines. Whether you need support with business growth, marketing strategy, lead generation or improving marketing performance, my consultancy services are tailored around your objectives, resources and commercial priorities.
01 Marketing Strategist
A Marketing Strategist helps businesses make better commercial and marketing decisions by developing clear plans that support long-term growth. Rather than focusing on individual marketing channels in isolation, my role is to understand your commercial objectives, target audience, competitive position and growth ambitions before recommending the most effective marketing strategy. Every business is different. Some require a complete review of their current marketing, while others need help entering new markets, launching new products or improving marketing performance. I combine more than 20 years of commercial and marketing experience to identify opportunities, challenge assumptions and create practical strategies that can be implemented and measured. Unlike many consultants, I don't simply deliver a strategy document and disappear. My recommendations are commercially focused, realistic and designed to deliver measurable business outcomes. Whether you require strategic advice for a specific project or ongoing support as your business evolves, I provide independent marketing strategy that aligns marketing investment with your wider commercial objectives and long-term business growth.
02 Brand Strategist
A strong brand is far more than a logo or visual identity. As a Brand Strategist, I help businesses define how they are positioned within their market, what makes them different from competitors and why customers should choose them over alternative providers. Effective branding begins by understanding your customers, competitors, commercial objectives and market opportunities. From there, I help develop clear positioning, messaging and value propositions that create consistency across every aspect of your marketing activity. Whether you're launching a new business, repositioning an existing company or refreshing an established brand, the objective is always the same: creating a brand that supports commercial growth rather than simply looking attractive. Every recommendation is designed to improve customer understanding, increase perceived value and strengthen competitive advantage. A clearly defined brand also makes every other marketing activity more effective, from website development and SEO through to lead generation, advertising and sales, because every communication is built around a consistent commercial message.
03 Digital Marketing Strategist
Successful digital marketing is rarely about doing more. It's about selecting the right digital channels, technologies and investment priorities to achieve your commercial objectives. As a Digital Marketing Strategist, I help businesses develop integrated digital marketing strategies that combine SEO, PPC, websites, social media, CRM, email marketing, content and conversion optimisation into a single commercially focused plan. Rather than treating each marketing channel as a separate activity, I ensure every element works together to generate more qualified enquiries, improve conversion rates and increase return on marketing investment. My recommendations are based on business objectives rather than following the latest marketing trends or adopting unnecessary technology. Whether your business already has internal marketing resources or works with multiple specialist agencies, I provide independent strategic direction that ensures every digital activity contributes towards measurable commercial growth. The result is a more focused marketing function, better allocation of budget and stronger long-term business performance.
04 SEO Strategist
SEO is no longer simply about rankings. As an SEO Strategist, my role is to develop a long-term search strategy that supports wider commercial objectives, improves website visibility and generates qualified enquiries from customers actively searching for your products or services. Effective SEO starts with understanding your business, customers and competitive landscape before identifying the opportunities that will deliver the greatest commercial return. That includes technical SEO, website structure, content strategy, keyword planning, authority development and ongoing performance analysis. Rather than chasing vanity rankings or short-term gains, I focus on building sustainable search visibility that supports business growth over the long term. SEO should work alongside every other aspect of your marketing strategy, including PPC, website development, conversion optimisation and content marketing, creating a joined-up digital marketing approach rather than operating as a standalone activity. My objective is simple: to help your business generate more qualified enquiries, increase organic visibility and achieve stronger commercial results through a practical, commercially focused SEO strategy.ger long-term business performance.
05 Growth Consultant & Strategist
As a Growth Consultant and Growth Strategist, I work with businesses to identify where the strongest opportunities for growth lie and establish the strategy needed to turn those opportunities into commercial results. Growth rarely comes from one marketing channel or a single change. I look across your marketing strategy, lead generation, customer acquisition, digital performance, proposition, conversion, agencies and commercial priorities to establish what is working, what is holding growth back and where we can make the biggest difference. From there, we’ll set the priorities, build a clear growth strategy and get things moving, focusing your marketing activity and investment on the areas most likely to generate sustainable sales, revenue and business growth.
Different Titles. Closely Related Expertise.
Marketing terminology can vary considerably, even when the underlying requirement is very similar. Marketing Consultant, Marketing Consultancy, Marketing Consulting, Marketing Strategist, Marketing Strategy Consultant, Marketing Advisor and Growth Consultant can all describe different aspects of senior marketing support. The important part is understanding what your business actually needs and applying the right combination of strategic, commercial and practical marketing expertise to achieve it.