LETS TALK

PPC MANAGEMENT :

Pay Per Click, Not Waste.
Let's do PPC Differently.

PPC agencies vary significantly. I know because I owned and built a highly successful Google Premier Partner Agency for over 12 years.

So is your PPC agency actually the problem, or do you simply need someone to manage the agency? Or do you need a new pair of eyes on your Account.

I have you covered on both fronts.

Option 1 is independent PPC consultancy, providing the commercial direction, accountability and oversight needed to maximise the performance of your existing agency.

Option 2 is direct PPC management, where I’ll personally plan, manage and optimise your campaigns using over 20 years of commercial and digital marketing experience.

Let’s discuss which option will maximise your PPC performance and generate better business results.

The Big Difference

  • You always speak directly to me.
  • I understand PPC waste hurts.
  • I only work with a small number of clients.
  • I learn your business inside out, your USPs & Values.
  • We'll have regular face-to-face meetings across the Midlands.
  • We'll make commercial decisions come before marketing decisions.
  • I'm accountable for your results.

Seamlessly part of your Senior Team

PPC Consultancy & Agency Oversight

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I’ll work alongside your existing PPC agency or internal team, providing independent commercial direction, strategic oversight and experienced accountability to maximise campaign performance. Often leadership and driving performance with a Consultant is the missing link.

  • Agency performance reviews
  • PPC strategy & direction
  • Campaign audits
  • KPI setting & reporting
  • Budget & ROI oversight
  • Growth opportunities
  • Independent commercial advice
  • Ideal if you want better results without changing your existing PPC agency.

Direct PPC
Management

______

For underperforming channels and campaigns, I’ll take a hands-on approach with complete responsibility for planning, managing and optimising your PPC campaigns, utilising my experience in PPC management as an former Premier Google Partner Agency owner for over 12 years. 

  • Paid Media & Google Ads management
  • Campaign planning
  • Keyword targeting
  • Bid optimisation
  • Landing page advice
  • Conversion tracking
  • Ongoing optimisation
  • Ideal if you want one experienced partner managing your PPC directly.

Choose the combination that works for you.

Let’s discuss your goals and challenges, and explore the best way I can help you achieve better results from your PPC.

LET'S HAVE AN INITIAL CHAT
From just

£550

pcm

Flexible monthly support.

No large agency retainers. No long contracts. Pricing built for growing SMEs.

How PPC Consultancy & Oversight Works

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Initially, I can be perceived as a scary prospect for agencies and in-house teams. I come in with 12 years’ experience as the owner of a Google Premier Partner agency, so there is no pulling the wool over my eyes, no excuses for poor performance and no misallocating blame when things are not working. 

But it quickly becomes apparent that I am not there to cause reputational harm, jeopardise an agency’s client relationship or replace anyone in-house. 

I am there to help, providing experienced guidance, leadership and an independent perspective that ultimately makes the agency or in-house team stronger.

I work closely with the senior management team throughout, starting with the corporate objectives and working down. We establish the strategy required to achieve those objectives, then align the marketing and PPC activity behind it. It sounds obvious, but too often it happens the other way around. 

Done properly, agencies and in-house teams perform at a higher level, and deliver greater success. Consultant & Oversight is a highly effective deployment of resource.

  • No-nonsense. Pragmatic, experienced & results-driven PPC consultancy & oversight focused on performance, accountability & success.

How Direct PPC
Management Works

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Regardless of whether you have an in-house team, an agency or multiple agencies, I typically take over direct PPC management when it is evident that the current setup is simply not delivering, or there is a legacy of different agencies repeatedly failing to perform. 

My first port of call is normally to understand why. Wherever possible, I would rather consolidate what you already have, address the problems and get better performance from the existing teams & agencies. 

If that is not achievable, I can take direct responsibility for PPC management myself.

My direct PPC management starts in exactly the same way as any marketing commission. We agree the corporate objectives first, establish the marketing strategy required to achieve them, and only then build the PPC strategy and campaigns around those goals.

 Alongside this, I look for the low-hanging fruit, wasted spend and obvious efficiencies that can improve performance quickly, while properly researching the market, competitors and opportunities to make sure the longer-term PPC strategy is aligned correctly.

  • Hands-on. Experienced, commercially focused PPC management built around clear objectives, better performance and measurable results.

Why Choose Me to Manage Your PPC?

Whether you need independent PPC consultancy or fully managed Google Ads, you’ll benefit from experienced commercial leadership, objective advice and over 20 years of marketing expertise focused on delivering measurable business growth.

Independent Advice

Objective recommendations based on your commercial objectives, not agency retainers or contracted services.

Commercial Focus

Every campaign is aligned to lead quality, profitability, return on investment and sustainable business growth.

Experienced Management

Former Google Premier Partner agency owner with over 20 years of commercial and digital marketing experience.

Flexible Support

Choose independent consultancy, agency oversight or fully managed PPC that adapts as your business grows.

Better Accountability

Know exactly how your campaigns are performing, where your budget is being spent and what needs improving.

Book a Consultation Call

About Richard Milestone:

Ex-Premier Google Partner Agency Owner

As the former owner of one of the UK’s leading Google Premier Partner agencies, I’ve spent more than 20 years helping businesses generate more leads, improve marketing performance and accelerate commercial growth.

I’ve worked with FTSE 100 companies, international organisations, manufacturers, regional brands, e-commerce businesses and growing SMEs, giving me first-hand experience of managing PPC, SEO, websites, digital marketing and commercial strategy across a wide range of sectors.

Today, I work directly with business owners and leadership teams, providing senior marketing expertise, independent commercial advice and hands-on support to help businesses make better decisions and achieve stronger marketing performance.

What An Experienced PPC Partner Spots In Minutes

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The PPC agency wasn’t the problem.

A security company believed their PPC wasn’t working. The real issue was that Google was counting job enquiries as conversions. Once the tracking was corrected, the account data became meaningful and the budget could finally be optimised.

______

Google only optimises the data it’s given.

If you’re measuring the wrong conversions, Google will optimise for the wrong customers. Commercial objectives should always come before platform metrics.

______

The dashboard looked great. The business didn’t.

A low CPA doesn’t always mean a successful campaign. The real questions are profitability, lead quality, customer lifetime value and commercial return.

______

Traffic wasn’t the problem.

An aviation business had plenty of visitors, but the website gave them nowhere obvious to go. Improving the customer journey and calls to action increased enquiries without increasing ad spend.

______

More clicks weren’t the answer.

In many accounts, the quickest gains come from improving search intent, landing pages and commercial strategy before increasing budget.

______

WHAT IS YOUR PPC ACCOUNT MISSING?
LET'S TALK

Two Ways to Improve Your PPC Performance

Every business starts from a different position, which is why I offer two approaches to PPC management. I can either work alongside your existing PPC agency or internal team, providing independent consultancy, commercial oversight and strategic direction, or take complete responsibility for managing your PPC campaigns directly.

Whichever route you choose, you’ll work directly with one experienced Growth & Marketing Partner focused on improving campaign performance, lead quality and commercial results.

This may include:

  • Google Ads & PPC
  • SEO & AI Search
  • Website Development & CRO
  • Lead Generation
  • CRM & Marketing Automation
  • Email Marketing
  • Social Media
  • Content & Copywriting
  • Reporting & Analytics
  • Marketing Strategy

 

Where specialist expertise is required, I’ll coordinate the right agencies and suppliers, ensuring every activity works towards the same commercial objectives.

One experienced partner. One commercial strategy. Complete accountability.

Why Businesses Choose This Approach

  • Independent advice without agency bias
  • One experienced point of contact
  • Commercial decisions before marketing activity
  • Better coordination across agencies and suppliers
  • Direct access to senior marketing expertise
  • Greater accountability and clearer reporting
  • Flexible support as your business grows
  • Campaigns focused on commercial performance
  • Stronger marketing with fewer management headaches