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FRACTIONAL MARKETING MANAGER
Your Marketing Manager Without The £45,000–£65,000 Salary
Marketing ownership, direction and accountability without employing a full-time marketing manager.
Many growing businesses don’t need another agency. They need somebody to own the marketing function, coordinate activity, manage suppliers and ensure everything is moving in the same direction.
- Marketing ownership and accountability
- Manage existing agencies and suppliers
- Coordinate PPC, SEO, Social and Website activity
- Commercially focused growth planning
- Reporting, prioritisation and performance oversight
Why Choose a Fractional Marketing Manager?
Marketing Ownership
One person accountable for marketing activity and results.
Supplier Management
Coordinate agencies, freelancers and suppliers.
Commercial Focus
Focus on leads, sales and growth rather than vanity metrics.
Flexible Support
Scale support up or down as requirements change.
Senior Experience
Access 20+ years of marketing and commercial experience.
Fractional Marketing Manager Packages
ESSENTIAL
€650
pcm
~1 DAY PER MONTH
Light-touch marketing ownership and coordination.
ESSENTIAL+
£975
pcm
~1.5 DAYS PER MONTH
Additional involvement and support.
GROWTH
£1,300
pcm
~2 DAYS PER MONTH
Greater planning and management support.
GROWTH+
£1,950
pcm
~3 DAYS PER MONTH
Stronger leadership and accountability.
PERFORMANCE
£2,600
pcm
~4 DAYS PER MONTH
Embedded marketing management support.
- The involvement levels shown above are intended as a guide only. Actual time invested may vary depending on priorities, business requirements and opportunities each month.
Comparing Your Options
| Option | Typical Annual Cost | Recruitment Required | Flexibility |
|---|---|---|---|
| Marketing Executive | £30k – £40k | ✓ Yes | Low |
| Marketing Coordinator | £35k – £45k | ✓ Yes | Low |
| Marketing Manager | £45k – £65k | ✓ Yes | Low |
| Fractional Marketing Manager | From £7,800 | ✕ No | High |
What Does a Fractional Marketing Manager Actually Do?
A Fractional Marketing Manager provides ownership, direction and accountability for your marketing activity without the cost and commitment of employing a full-time manager.
My role is to ensure marketing activity is aligned, suppliers are coordinated, opportunities are identified and performance is continually reviewed.
Rather than focusing on individual marketing channels in isolation, I focus on helping your marketing activity work together to generate better commercial outcomes.
Typical Areas Of Responsibility
- Marketing Planning
- Agency & Supplier Management
- PPC & SEO Oversight
- Website Development Coordination
- Content & Campaign Planning
- Reporting & Performance Reviews
- CRM & Automation
- Lead Generation
- Commercial Growth Initiatives
- Marketing Accountability
Ideal For
Growing Businesses
Need somebody to own marketing activity and maintain momentum.
Businesses Using Multiple Agencies
Need accountability and coordination across suppliers.
Owner Managed Businesses
Need marketing support without recruiting a full-time manager.
Businesses Not Ready For A Marketing Director
Need experience and leadership without the senior salary.
LET'S HAVE A CONVERSATION
Every business is different. Let's discuss your goals, challenges and where you want the business to go next.