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AGENCY ALTERNATIVE
A Better Alternative To A Marketing Agency
Flexible senior marketing support without agency overheads, junior account managers or fixed service silos.
Stop paying separate retainers for PPC, SEO, social media, content and websites when your business may not need equal attention across every channel each month.
I work dynamically across the areas that will create the greatest commercial impact, allocating time where it is needed most.
WHY THIS MODEL WORKS BETTER
Rather than paying for fixed service retainers, junior account management and siloed marketing activity, this model provides direct access to senior commercial and marketing expertise that adapts around your business priorities.
Senior Experience, Not Junior Account Managers
Most small and medium-sized businesses are supported day-to-day by junior account managers, with senior agency staff only becoming involved when challenges arise and more complex situations, or for larger clients, or indeed on comms to provide the impression the account is managed by a senior. Here, you work directly with me from day one, benefiting from over 20 years of marketing, commercial and agency experience without layers of account management.
Dynamic Support, Not Siloed Services
Traditional agencies are usually structured around individual services such as PPC, SEO, Social Media or Web Development. Whilst this model works well operationally, it can naturally encourage activity within those services rather than across your wider business priorities.
My approach is different. Time is allocated dynamically to wherever it will create the greatest commercial impact. One month that may be Google Ads optimisation, the next it may be improving your website, reviewing suppliers or developing a commercial growth plan.
Commercial Thinking, Not Just Marketing Metrics
Clicks, impressions and rankings only matter if they contribute to better business performance. Recommendations are made with your wider commercial objectives in mind, considering profitability, operational capacity, customer value, sales performance and long-term growth rather than simply improving marketing statistics.
Flexible Time Allocation
Marketing isn't a fixed monthly task list.
Some months require campaign optimisation, others strategic planning, website improvements, reporting, supplier management or support for internal teams.
Support is allocated where it creates the greatest value, ensuring your investment works harder throughout the year.
Better Value Than Multiple Agency Retainers
Many growing businesses gradually accumulate separate retainers for PPC, SEO, websites, content, social media and reporting.
Whilst each service may add value, they don't all require the same level of attention every month.
A dynamic model allows the same investment to be focused where it's needed most, reducing unnecessary management costs while improving accountability and commercial outcomes.
Flexible Fractional Solutions
Every business needs a different level of support.
Some simply require an independent consultant to provide advice and strategic oversight. Others benefit from a Fractional Marketing Manager, Marketing Director or CMO becoming an active part of the leadership team.
Support scales with your business, allowing you to access senior expertise without committing to a full-time hire.
Agency Alternative Packages
DYNAMIC 1
€650
pcm
~1 DAY PER MONTH
Ideal for smaller businesses requiring light-touch support.
DYNAMIC 2
£975
pcm
~1.5 DAYS PER MONTH
Additional capacity for growing businesses.
DYNAMIC 3
£1,300
pcm
~2 DAYS PER MONTH
Greater involvement and
strategic support.
DYNAMIC 4
£1,650
pcm
~2.5 DAYS PER MONTH
Ongoing support for
ambitious growth-
focused businesses.
- The involvement levels shown above are intended as a guide only. Time is allocated dynamically based on business priorities, opportunities and performance requirements each month.
FLEXIBLE CONSULTANCY SUPPORT
Keep It Simple
Most businesses don’t need multiple agencies, junior account managers or long lists of monthly tasks designed to justify a retainer.
They need experienced support focused on improving performance and helping the business grow.
My role is to understand your business, identify opportunities, solve problems and focus effort where it will create the biggest commercial impact.
That might mean PPC one month, website improvements the next, supplier management after that and strategic planning the month after.
The priority isn’t activity. The priority is results.
Why Businesses Choose This Approach
- Direct access to senior experience
- No junior account managers
- No agency silos
- Flexible allocation of time
- Commercial and operational perspective
- Focused on growth and profitability
- Independent supplier oversight
- Practical, hands-on support
- No long-term contracts
- One point of accountability
LET'S HAVE A CONVERSATION
Every business is different. Let's discuss your goals, challenges and where you want the business to go next.