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GOOGLE ADS MANAGEMENT :
Pay Per Click. Not Waste.
Let's Do Google Ads Differently.
Google Ads agencies vary significantly. I know because I owned and built a highly successful Google Premier Partner Agency for over 12 years.
So is your Google Ads agency actually the problem, or do you simply need someone to manage the agency? Or do you need a new pair of eyes on your Google Ads account?
I have you covered on both fronts.
Option 1 is independent Google Ads consultancy, providing the commercial direction, accountability and oversight needed to maximise the performance of your existing agency.
Option 2 is direct Google Ads management, where I’ll personally plan, manage and optimise your campaigns using over 20 years of commercial and digital marketing experience.
Let’s discuss which option will maximise your Google Ads performance and generate better business results.
The Big Difference
- You always speak directly to me.
- I understand Google Ads waste hurts.
- I only work with a small number of clients.
- I learn your business inside out, your USPs & Values.
- We'll have regular face-to-face meetings across the Midlands.
- We'll make commercial decisions come before marketing decisions.
- I'm accountable for your results.
Seamlessly part of your Senior Team

Google Ads Consultancy & Agency Oversight
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I’ll work alongside your existing Google Ads agency or internal team, providing independent commercial direction, strategic oversight and experienced accountability to maximise campaign performance. Often, experienced leadership and commercial direction are the missing link.
- Google Ads performance reviews
- Google Ads strategy & direction
- Campaign audits
- KPI setting & reporting
- Budget & ROI oversight
- Growth opportunities
- Independent commercial advice
- Ideal if you want one experienced partner managing your Google Ads directly.

Direct Google Ads
Management
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For underperforming Google Ads campaigns, I’ll take complete responsibility for planning, managing and optimising your account. You’ll work directly with a former Google Premier Partner agency owner with over 20 years of commercial and digital marketing experience.
- Google Ads campaign management
- Campaign planning
- Keyword targeting
- Bid optimisation
- Landing page advice
- Conversion tracking
- Ongoing optimisation
- Ideal if you want one experienced partner managing your Google Ads directly.
Choose the Google Ads Support That's Right for Your Business.
Let’s discuss your goals, challenges and whether consultancy, direct management or agency oversight is the right approach.
Why Businesses Choose to Work With Me
Whether you need independent PPC consultancy, agency oversight or direct Google Ads management, you’ll always work directly with an experienced commercial and marketing partner focused on improving business performance, not simply managing campaigns.

Independent Advice
Recommendations based on what will grow your business, not what increases agency retainers or monthly activity.

Commercial First
Every decision starts with commercial priorities, lead quality, profitability and return on investment, not simply more clicks.

Former Google Premier Partner
Over 20 years of commercial and digital marketing experience, including building and running a successful Google Premier Partner agency for more than 12 years.

Consultancy or Management
Keep your existing agency with independent oversight, or work directly with me to manage your Google Ads campaigns.

Complete Accountability
You'll always know what I'm doing, why I'm doing it, how your budget is being spent and the commercial impact it's delivering.
About Richard Milestone:
Former Google Premier Partner Agency Owner
I founded and built one of the UK’s leading Google Premier Partner agencies before choosing to work directly with a small number of businesses as an independent Growth & Marketing Partner.
Today, I combine more than 20 years of commercial, marketing and Google Ads experience to help business owners improve lead generation, increase profitability and make better marketing decisions.
Whether you need independent consultancy, agency oversight or hands-on Google Ads management, you’ll always work directly with me.
Ready to improve your Google Ads performance?
Let’s discuss your goals and challenges, and explore the best way I can help you achieve better results from your PPC.
Two Ways To Improve Your Google Ads Performance
Every business starts from a different position. That’s why I offer two approaches to Google Ads management.
I can either work alongside your existing Google Ads agency or internal marketing team, providing independent consultancy, commercial oversight and strategic direction, or take complete responsibility for managing your Google Ads account directly.
Whichever approach you choose, you’ll work directly with one experienced Growth & Marketing Partner focused on improving lead quality, return on investment and commercial performance.
My Google Ads support may include:
- Google Ads Management
- Google Ads Audits
- Google Ads Consultancy
- Campaign Strategy
- Keyword Research
- Conversion Tracking
- Landing Page Advice
- Budget & ROI Optimisation
- Performance Reporting
- Agency Oversight
Where specialist expertise is required, I’ll coordinate the right suppliers, ensuring every activity supports the same commercial objectives.
One experienced partner. One commercial strategy. Complete accountability.
Why Businesses Choose This Approach
- Independent advice without agency bias
- One experienced point of contact
- Commercial decisions before marketing activity
- Consultancy or complete Google Ads management
- Direct access to senior marketing expertise
- Greater accountability and clearer reporting
- Flexible support as your business grows
- Better lead quality, not just more clicks
- Stronger marketing with fewer management headaches