How Are SMBs & SMEs Supposed To Keep Up With AI, New Systems & Constant Change?
If you’re an SMB or SME and have recently found yourself wondering how your business is supposed to keep up with AI, new systems, new platforms and the endless stream of new applications being thrown at you, you are certainly not alone. I find myself asking the same question. To myself and for you, as […]
Understanding Today’s Marketing Channels: A Practical Guide for SMEs
One of the biggest challenges facing SMEs today is not a lack of marketing opportunities. Quite the opposite. Businesses have never had access to more marketing channels, platforms, technologies and opportunities than they do today. In fact, many organisations are overwhelmed by choice. Should you invest in Google Ads? Should you focus on SEO? Is […]
How Should SMEs Structure Their Marketing Function?
Over the years I’ve worked with hundreds of SMEs and, if I’m honest, very few of them deliberately designed their marketing function. Most arrived there by accident. A website was built. A relationship was formed with a web developer. The web developer started helping with SEO. Then Google Ads. Things like hosting and email support. […]
An Alternative To A Marketing Agency?
How Can SMBs & SMEs Solve Their Marketing? This is one of those questions that sounds wonderfully simple on the surface but becomes increasingly complicated the longer you spend working with businesses. In fact, when most people read the title of this article, they’ll probably assume we’re about to discuss marketing strategies, campaign tactics, budget […]
An Alternative To A Marketing Agency?
INTRODUCTION I’ve spent over twenty years helping businesses grow and develop, and for around 12 years I owned and operated a leading UK Google Premier Partner agency, with all the stories and scars to prove it. Before anyone jumps to conclusions, this is not an article dismissing the value or importance of marketing agencies. On […]
What Are Fractional CMOs & Fractional Marketing Directors?
What Is a Fractional CMO or Fractional Marketing Director? Over the last few years, the terms Fractional CMO and Fractional Marketing Director have become increasingly common within the marketing industry. The problem is that while the titles are becoming more popular, many business owners still aren’t entirely sure what they actually mean. In simple terms, […]